Blend - Events

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Google for Nigeria

Google hosted a country experience for some 30 of its global executives, including its CEO, and made a series of important announcements for Nigerian businesses and internet users.

The Challenge

The aim of the event was to disrupt the current market perception of Google in Nigeria, where mobile reigns supreme. Google wanted a way to show how relevant and diverse their offerings are whether you’re on mobile or desktop to ensure that their name comes to mind for businesses looking to grow and promote their brand online. We were selected to create a seamless experience, and to provide support to Google and their guests.

The Solution

Through an in-depth understanding of the brand’s need as well as their target market, we tackled this challenge from all angles. We began by developing a culturally- and brand-relevant logo, a golden thread which we BLENDed through all aspects of the event.

Bringing to life an accurate 3D representation of the event’s look and feel, we were able to unite teams from all over the world and ensure that the brand’s vision was brought to life in a spectacular event that showcased Nigeria to Google’s global guests, and Google to Nigerians.

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