YouTube held its first awards ceremony in Africa in 2016. Representatives from across Africa were invited to join in celebrating the success of Africa’s finest YouTube stars. Travel, accommodation and transfers needed to be seamlessly managed throughout the lead-up and during the awards.
We served as support for YouTube’s first African awards ceremony – celebrating YouTubers from across the continent – managing the travel and accommodation arrangements for representatives invited to attend and assisting with the execution of the event.
The awards themselves needed to embody all that the brand stood for whilst still being relevant to the audience and geographical location. A post ceremony celebration also needed to remain true to the brand, but provide a different feel to the awards. And were still within walking distance of each other.
We brought in our creative, logistical, and travel teams to provide an all encompassing experience and make every moment matter. BLEND was on hand for the guests every step of the way, from the time they landed in Johannesburg to the moment they left – allowing them to feel at ease throughout the experience.
By using a venue with multiple spaces and levels, we were able to design vastly different areas within one building. The multiple levels allowed a depth to the ceremony, creating intrigue and excitement as the guests moved through the levels. Set design and the overall look and feel of the ceremony was an important touch point and allowed our client to showcase the brand’s essence while still keeping the event relevant.
- 58YouTube stars
- 5Countries represented
- 1Memorable night